Cancer Prevention and Awareness Messages
PECaD conducts educational outreach with major local media outlets to reach audiences most heavily burdened by cancer disparities in Missouri and the St. Louis area.
Each month, PECaD features a cancer survivor story in the St. Louis Americannewspaper that provides readers with a glimpse into a community member’s cancer journey. Accompanying each story is an ask-the-doctor column that provides in-depth cancer education and prevention information and local community resources. The newspaper publishes 70,000 copies weekly and is distributed at more than 845 locations throughout St. Louis city, St. Louis County, St. Charles County and portions of Illinois. Readership of the newspaper is largely African-American.
PECaD also places educational cancer prevention advertisements in Metro buses and bus shelters. The campaign focuses on messages that relate to lifestyle and behavior choices, smoking cessation and cancer screening. Ads target key ZIP codes and high-poverty areas in north St. Louis city and county, where bus riders are nearly 70 percent African-American. The campaign provides the opportunity to communicate strong prevention messages in areas of excessive cancer burden.